Transformational Think Tank: Mobility Series

Transformational Think Tank: Mobility Series:  A collaborative platform to introduce, share and discuss a diverse range of new ideas and provoke discussion on critical issues surrounding the future of Mobility. This is where members engage with one another to share cross-industry perspectives on the forces shaping and driving new growth opportunities and areas of innovation.

Topic: Transformative Trends in Software-defined Vehicle

As connectivity, autonomous, shared, and electric (C.A.S.E.) trends disrupt the automotive industry, vehicles are increasingly becoming defined by software. This is being reinforced by customer demands for vehicles that integrate seamlessly into their highly interconnected, digitally driven lifestyle.In a virtuous cycle, Software Defined Vehicles (SDVs) of the future will support an in-vehicle experience that is productive, immersive, and personalized for vehicle occupants, while, simultaneously, creating a flood of new revenue opportunities for stakeholders across the mobility value chain.This Think Tank will assess the business and technical implications of the automotive industry’s transition from “steels and wheels” to software and services.

Key Take Aways:

• The evolution of electrical/electronic (E/E) architectures and software-hardware decoupling
• The importance of investments in and strategies around cloud services, artificial intelligence, data monetization, cybersecurity, and OS strategy
• Culture and mindset around data-driven business models and new revenue streams
• Impact of SDV on the automotive ecosystem and value chain
• Evolution of Business Models.

Ultimately, the data generated by SDVs will represent a double-edged sword; while it will create a plethora of service-related revenues, innovative business models, and partnership opportunities, it will also generate data privacy and protection challenges that will need to be addressed.