{"id":9458,"date":"2023-03-09T12:46:20","date_gmt":"2023-03-09T12:46:20","guid":{"rendered":"https:\/\/www.gilcouncil.com\/event\/virtual-roundtable-on-shifting-demographics\/"},"modified":"2023-08-04T13:32:32","modified_gmt":"2023-08-04T13:32:32","slug":"virtual-roundtable-on-growing-beyond-core-customers-and-brands","status":"publish","type":"ajde_events","link":"https:\/\/www.gilcouncil.com\/event\/virtual-roundtable-on-growing-beyond-core-customers-and-brands\/","title":{"rendered":"Virtual Roundtable on Growing Beyond Core Customers and Brands"},"content":{"rendered":"<p><strong>Abstract:<\/strong><br \/>\nThe marketplace is incredibly noisy, and consumers (or customers) are often in a state of decision fatigue as they navigate a constant influx of options. Staying relevant is a challenging, yet necessary task for brands and leaders. This session will challenge you to think about how to grow your reach beyond your core customers as you set your focus on a new growth target.<\/p>\n<p><strong>Key Take-Aways:<\/strong><\/p>\n<ul>\n<li>Lessons learned that forced us to pilot better ways to communicate our approach, including pitfalls to avoid as you seek to drive change<\/li>\n<li>Best practices for bringing your sales organization on the journey<\/li>\n<li>A framework for thinking about your customer segments, products, and innovation priorities<\/li>\n<\/ul>\n","protected":false},"author":43,"featured_media":10450,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"tags":[334],"subscriptions":[],"event_type":[11],"event_type_2":[226],"event_type_3":[194,201],"event_type_4":[],"event_type_5":[],"_links":{"self":[{"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/ajde_events\/9458"}],"collection":[{"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/comments?post=9458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/media\/10450"}],"wp:attachment":[{"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/media?parent=9458"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/tags?post=9458"},{"taxonomy":"subscriptions","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/subscriptions?post=9458"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/event_type?post=9458"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/event_type_2?post=9458"},{"taxonomy":"event_type_3","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/event_type_3?post=9458"},{"taxonomy":"event_type_4","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/event_type_4?post=9458"},{"taxonomy":"event_type_5","embeddable":true,"href":"https:\/\/www.gilcouncil.com\/wp-json\/wp\/v2\/event_type_5?post=9458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}