Membership Brainstorm on Emphasizing the Discovery Phase of Customer Needs

Membership Brainstorm – an 80% Interactive Format. Brainstorm sessions zero in on a key area of focus within a Council Critical Issue. Members engage in spontaneous group discussion to generate ideas and problem-solve about shared challenges.

Abstract:
Join your fellow Council Partners in a brainstorming session exploring the identification of existing customer requirements as well as their unmet needs and those of new customer segments. As a group we will share what is working and what is not along the journey to delivering value in the eyes of your customers, ultimately ensuring customer satisfaction and stickiness.

Key Brainstorm Challenges:

• Customer value and needs hypothesis
• Market overview – sizing, dynamics, competition
• Stakeholder identification – decision makers, influencers, and users
• Needs analysis by stakeholder
• Quantitative data collection
• Information synthesis
• Hypothesis refinement -> feature definition -> Features meet customer need