Critical Issues
Navigate the future of growth and
innovation with confidence.
innovation with confidence.
2023 Critical Issues
Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for Partner discussion and Council events throughout the year.
Americas’ Critical Issues
Developing Capabilities to Benefit from New Business Opportunities
Areas of Focus:
- Accelerating the timeline from ideation to end state
- Managing the organization’s risk appetite
- Identifying, validating, and prioritizing opportunity models including acquisitions, partnerships, and synergistic relationships
Embracing Opportunities of Disruptive Technologies
Areas of Focus:
- Scenario visioning to develop and early warning system mitigating future risk
- Leveraging AI-driven technologies to create efficiencies
- Enabling disruption via digital transformation
Growing Beyond Core Customers and Brands
Areas of Focus:
- Developing new customer segments to extend your core
- Growing your brand through adjacencies to create market relevancy
- Getting buy-in from the sales organization
- Creating a frictionless customer journey
Creating a Dynamic Culture of Innovation
Areas of Focus:
- Using fast fail methodologies instead of linear methods of innovation
- Encouraging stakeholder’s embrace of and risk appetite for breakthrough innovation
- Building a culture of continuous improvement
Strategic Planning for 2030 and Beyond
Areas of Focus:
- Being agile in response to changing external factors
- Keeping up with the fast pace of change
- Aligning the organization for your top competitive priorities
Leveraging Data Insights to Drive Decision Making
Areas of Focus:
- Data transformation for effective problem solving
- Acquiring and consuming data to create and develop new business models
- Connecting data lakes to derive insights
APAC’s & MEASA’s Critical Issues
Disruptive Technologies
Area of Focus:
- Interaction with Customers
- Disrupting Business Operations
- Displacement of Existing Technologies
Transformative Megatrends
Area of Focus:
- Innovating to Zero
- City as a Customer
- Health and Well Being
- Economic Trends
Industry Convergence
Area of Focus:
- Technology Convergence
- Competition Convergence
- Vertical Market Convergence
- Product Convergence
Internal Organizational Challenges
Area of Focus:
- Risk Appetite
- Decision Making
- Work Performing Style
- Adoption to Change
Innovation In Business Models
Area of Focus:
- Maximize revenue growth from the existing set of products
- Utilize existing assets and capabilities to expand business across the value chain
- Enable faster customer acquisition through “as a service” payment models
Strategic Planning for 2030 and Beyond
Areas of Focus:
- Being agile in response to changing external factors
- Keeping up with the fast pace of change
- Aligning the organization for your top competitive priorities