Critical Issues

Navigate the future of growth and
innovation with confidence.

2024 Critical Issues

Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for Partner discussion and Council events throughout the year.

Americas’ Critical Issues

Innovating for Sustainability

Innovating for Sustainability


Areas of Focus:

  • Aligning with customer demands
  • Co-innovating with supply chain and stakeholders
  • Changing the perception of sustainability versus the reality
Changing a Risk-Averse Core Culture

Changing a Risk-Averse Core Culture

Areas of Focus:

  • Inspiring the core to embrace the possibilities of investing in the future
  • Finding relevant success stories from outside the core to adopt technology or innovation
  • Leveraging FOMO: Fear of Missing Out (on Market Opportunity)
Incorporating Innovation-as-a-Process

Incorporating Innovation-as-a-Process

Areas of Focus:

  • Emphasizing the discovery phase of customer needs
  • Incentivizing teams to innovate
  • Identifying effective leading indicators of innovation success
Using Limited Resources Effectively

Using Limited Resources Effectively

Areas of Focus:

  • Measuring innovation success
  • Prioritizing innovation investment decisions across multiple business units and portfolios
  • Aligning innovation strategy with growth objectives
Enabling Disruption via Digital Transformation

Enabling Disruption via Digital Transformation

Areas of Focus:

  • Adopting digital tools to increase efficiency and productivity
  • Leveraging digital twins to scale innovation
  • Prioritizing investments in rapidly advancing digital technologies

APAC’s & MEASA’s Critical Issues

Talent Management and Future of Work

Talent Management and Future of Work


Area of Focus:

  • Navigating hybrid work models and adapting to changing workplace dynamics
  • Fostering a diverse and inclusive workforce
  • Upskilling and reskilling employees for emerging technologies and roles
  • Managing limited resources effectively

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