Moderator:
Ibrahim Itani
Head of Analytics and Innovation
Marathon Petroleum Company
Abstract:
Before big ideas can make a real impact, they need to be tested in the real world. This session explores how organizations can use small, focused pilot projects, or proofs of concept, to test new technologies or new concepts. You’ll learn how to show what works, build support, and turn innovation into lasting value.
Key Brainstorm Challenges:
- Identify a clear business problem or opportunity that innovation could address, and focus efforts there
- Build a small-scale test or pilot that allows you to quickly learn what works and what doesn’t
- Evaluate the results using simple success criteria like time saved, cost reduced, or improved decisions, and using those insights to decide what to scale