Abstract:
Explore how leading brands are unlocking new audiences and seeing significant growth by connecting the customer experience with innovative new canvases. With a laser focus on users, learn how an agile innovation studio, distinct from an agency model, leverages diverse expertise and cutting-edge tech to transform abstract challenges into tangible solutions.
Action Items:
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Navigate the dual mandate of making sure a customer’s business challenges remain core to the solution, but build for the users who need to love the experience
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Build deep integration between internal teams and external innovation partners to co-create solutions that resonate with both brand objectives and end-user demands
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Develop an environment where the strategic application of advanced technologies becomes the foundation of breakthrough, industry-defining customer experiences
Presenter:
Jim Sowden, Head of Creative | Arcadia Studio, Snap Inc.