Critical Issues
Navigate the future of growth and
innovation with confidence.
innovation with confidence.
2026 Critical Issues
Each year, Growth Partners vote on the most important issues facing their industry, in their region of the globe. The annual Critical Issues become the key areas of focus for Partner discussion and Council events throughout the year.
Americas’ Critical Issues
Navigating GenAI and Advanced Technologies for Long-Term Value Creation
Areas of Focus:
- Mapping AI/GenAI use cases tied directly to business impact
- Upskilling internal SMEs for AI fluency and agentic AI applications
- Balancing speed vs. quality in deploying AI to ensure ROI and risk reduction
- Capturing tribal knowledge using advanced AI for long-term innovation
Structuring Operating Models that Accelerate Innovation Impact
Areas of Focus:
- Aligning team structures to support incremental vs. transformative innovation
- Creating clear accountability structures for innovation across teams
- Streamlining operating processes to accelerate delivery and reduce friction
Supporting Transformative Innovation
Areas of Focus:
- Enabling bold, founder-like thinking and entrepreneurial behaviors internally
- Creating structured innovation journeys with clear milestones
- Engaging stakeholders early and consistently to drive buy-in
- Building scalable playbooks for transformative innovation projects
Aligning Resource Allocation & Prioritization
Areas of Focus:
- Defining success criteria to secure innovation budgets
- Clarifying investment priorities and strategically balancing innovation efforts
- Using data-driven insights to refine prioritization and resource allocation
Optimizing People & Talent Development
Areas of Focus:
- Driving rapid change adaptation and fostering new operating mindsets
- Using AI as a tool to augment the workforce
- Balancing investment in employee growth and top management development
Monitoring & Measuring Innovation
Areas of Focus:
- Implementing stage-gated processes for innovation pipeline management
- Defining and tracking innovation KPIs tied to business outcomes
- Standardizing reporting across divisions for visibility and accountability
APAC’s & MEASA’s Critical Issues
Leveraging Generative AI for Business Transformation
Areas of Focus:
- Exploring practical AI applications to optimize cost, drive revenue growth, and enhance operational efficiency.
- Addressing concerns around intellectual property protection, oversharing, and AI implementation risks.
- Understanding AI’s environmental impact and exploring sustainable solutions.
Unlocking Growth Through Strategic Partnerships
Areas of Focus:
- Leveraging collaborations to drive resilience, growth, and operational efficiency.
- Sharing best practices for partnerships across industries and markets.
- Navigating challenges in establishing trust and alignment between partners.
Building Resilience Amid Geopolitical and Trade Challenges
Areas of Focus:
- Examining the impact of geopolitical shifts and trade tensions on APAC business operations.
- Exploring competitive strategies in response to emerging global players and market dynamics.
- Identifying opportunities for collaboration and diversification to navigate uncertainty.
Enhancing Cybersecurity and Managing Emerging Threats
Areas of Focus:
- Strengthening cyber hygiene and addressing espionage and cyber threats in the region.
- Preparing for evolving security risks in an increasingly digital and interconnected world.
- Building resilience through proactive cybersecurity strategies and threat management.
Adapting Workforce Strategies for Future-Ready Organizations
Areas of Focus:
- Addressing workforce transformation, including hybrid work models and generational shifts.
- Building trust and reputation amid shareholder activism and public skepticism.
- Prioritizing critical skills, such as innovation and critical thinking, in talent acquisition.
Fostering Innovation for a Sustainable Future
Areas of Focus:
- Supporting transformative innovation to create future-ready organizations.
- Exploring trends in commerce media and data use to drive innovation.
- Aligning innovation strategies with sustainability and ESG priorities.











