Case History on Crafting a Strategic Approach to Relationship Building

Abstract:
No matter their size, enterprises still need to effectively harness external innovation to thrive and even survive in this climate of increased disruption. They need to regularly decide when to seek external partners, what types of partnership structures to consider, and what types of ecosystem players to partner with.

Action Items:

• Understanding the build/buy/partner rubric and when to use each tool
• Identifying the common sources of external innovation and the pros and cons of working with each
• Evaluating the spectrum of partnership structures and choosing the best one for the situation
• Facilitating effective, efficient, and sustainable relationships with external innovation sources