Case History on Effectively Structuring Ideation Management

Session Abstract:
To foster innovation and drive competitive advantage, firms must develop, manage, and deploy a consistent pipeline of new ideas. However, systematically collecting, and dispositioning concepts from across disparate functions, lines of business, and/or customer segments presents a variety of challenges. In this session, you will learn that the key to effective ideation management involves striking the right balance between people, process, and technology to create the highest value for the organization.

• Understanding the relationship between innovation, ideation, and idea management
• Discuss different ideation models – including processes, stakeholders, and outcomes
• Define how to measure success and continually enhance your ideation management function