Membership Brainstorm on Supporting Transformative Innovation

A Membership Brainstorm – an 80% interactive format. Brainstorm sessions zero in on key areas of focus within a Council Critical Issue. Participants engage in spontaneous group discussion to generate ideas and problem-solve about shared challenges.

Moderator:
David Massey
Digital Experience Director
UPS
Growth Innovation Leadership Council Member

Abstract:
Join your fellow members in a brainstorming session exploring how organizations can cultivate transformative innovation by empowering teams to think boldly and act with a founder’s mindset. As a group, we will share practical strategies, real-world examples, and common challenges around driving entrepreneurial behaviors inside large enterprises while effectively engaging stakeholders to build alignment and momentum.

Key Brainstorm Challenges

• Encouraging risk-taking and experimentation in environments built for predictability
• Building early and ongoing stakeholder buy in for innovative ideas
• Sustaining founder-like energy, ownership, and urgency throughout the innovation lifecycle