Transformational Think Tank: Mobility Series

Transformational Think Tank: Mobility Series:  Is Subscription An Effective Alternative To Selling Electric Vehicles – Cars, 2-Wheelers, etc.

Owning an electric vehicle (EV) comes linked with several cautionary caveats for a potential owner: the high cost of ownership, low resale value, and uncertainties related to performance over the vehicle’s entire life cycle. Such concerns are holding back large-scale EV adoption. This begs the question of whether a convenient and flexible vehicle subscription service that offers all the benefits of EV ownership without any attendant risks could be a viable solution.? Will this alternative nudge wary but interested customers to trial an EV? Will it help set realistic expectations about an EV’s performance which may, eventually, lead to vehicle ownership? The concept of ‘buy-car-lease-battery’ has also been on the horizon for a long time. Will that be a solution to boosting EV uptake? Gogoro was the fastest off the blocks, successfully implementing this solution in Taiwan to attain its current leadership position. Kirk James, who till recently worked as CBO of Gogoro, will be sharing his perspective about this topic in our first Transformational Think Tank – Mobility series.