Virtual Roundtable on Growing Beyond Core Customers and Brands

Abstract:
The marketplace is incredibly noisy, and consumers (or customers) are often in a state of decision fatigue as they navigate a constant influx of options. Staying relevant is a challenging, yet necessary task for brands and leaders. This session will challenge you to think about how to grow your reach beyond your core customers as you set your focus on a new growth target.

Key Take-Aways:

• Lessons learned that forced us to pilot better ways to communicate our approach, including pitfalls to avoid as you seek to drive change
• Best practices for bringing your sales organization on the journey
• A framework for thinking about your customer segments, products, and innovation priorities