2025: Innovation by Design: Creating Alignment, Value, and Cultural Shift

Abstract:

Why do 90% of corporate innovation labs fail, becoming expensive “innovation theatre” instead of engines for growth? And what if the key to dominating the future isn’t inventing the next big thing, but building a corporate machine that is ruthlessly effective at commercializing innovations sourced from the outside world?

Action Items:

  • Evaluate your current innovation structure
  • Develop a draft Scorecard for your innovation project
  • Facilitate a workshop between your innovation team and your procurement, legal, and IT departments

Presenter:

John Avery, Director, Advanced Technology Development Center, Georgia Tech

Growth Innovation Leadership Council Member

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