Abstract:
In a world that’s moving faster than ever, solving bottle necks to speed and learning in an R&D organization are critical for creating advantage. In this session, you will hear about a specific case where a major tension point was turned into a disruptive opportunity by partnering with an emerging company. The mutually beneficial, failsafe opportunity led to a value proposition exceeding the initial intent. In this interactive session you will learn how to approach an ongoing tension from a place of curiosity, internal and external reflection, and developing a “safe to try” strategy with clear KPIs that can evaluate a partnership and lead to scale.
Action Items:
- Identifying the internal tension (problem to solve)
- Looking beyond typical or existing ecosystem to find partners with an origin story in alignment with your critical problems to solve
- Set an effective safe to try approach – define approach, metrics and plan if successful. What next if unsuccessful
Presenter:
Jenny Gusba, Vice President R&D, Global Beverage Strategy & Technical Project Management, PepsiCo