APAC Virtual Roundtable on Translating Consumer Trends into Business Opportunities

Abstract :

Translating Consumer Trends into Business Opportunities

In the future there are number of trends(mega and micro) likely to disrupt the market…Three of the most important trends in localization revolve around artificial intelligence (AI), multilingual customer support, and video The use of AI to enhance machine translation can help corporations cut their costs and turnaround times in a number of ways. With properly trained AI and clean data, organizations can optimize spend and prioritize areas that require a human touch for global messaging..Localizing a website does not immediately make a business global. Companies that sell a product or service (which most do) are intimately aware of the fact that keeping their current customers happy and growing their businesses with them costs significantly less than acquiring new customers