NA Mega Trends Workshop - Part 1

Part one of your member-exclusive two-day Mega Trends Workshop. Join us as we leverage methods/techniques to generate and evaluate growth opportunities resulting from the convergence of Trends and Technologies. This session is for members and their associate members. For members who have not yet designated associate members, we encourage you to bring one colleague to participate along with you.

Background:
The United States faces a looming threat to be displaced from its leadership position in technological advancements from China. The proliferation of IOT, 5G, AI and other next generation technologies will act as critical enablers to mega trends shaping the nation. As the race intensifies, businesses must prepare to discover, plan and implement a strategic vision that differentiates them from competition.

Why is it Important?
Trends and Technologies are deeply connected. Together, they can help companies derive a strong, 360-degree understanding of future growth disruptions, opportunities and innovations in the mid-long term. Companies must develop the necessary approach and framework that allows them to consistently track and evaluate these major shifts in trends and technologies.

Key Take-Aways:

• Highlight and prioritize significant trends and technologies that will shape the United States over the mid-long term.
• Leverage tools such as the Convergence grid to generate insights from the convergence of trends and technologies.
• Evaluate emerging growth opportunities using tools such as the 11-star experience framework to stretch your thinking to achieve greater market differentiation