AMER. Case History on Digital Transformation: The Post-it® Journey

Abstract:
The need to collaborate and innovate has never been more critical than it is today. Post-it® Notes has partnered with Microsoft, the world leader in workplace productivity solutions, to replicate the magic of in-person collaboration. Just like physical Post-it® Notes, this application enables hybrid teams to collaborate, create and take action with a simple and intuitive experience only the Post-it® Brand could create. Join us, as we discuss our digital journey.

Key Take-Aways:

• Microsoft and 3M co-innovation process
• How the team is strengthening an analog portfolio and growing 3M
• Approach to monetizing the concept