Webinar Series: Sales
Event Details
Speakers:
- Tyler Lessard, Vice President of Marketing, Vidyard
- Nathan Manning, Manager, Business Development, Digital Experience, Adobe
Abstract:
The sales landscape has changed dramatically and with it, enterprise and commercial buying cycles have become more complex and difficult to navigate. Video gets a lot of well-deserved attention for its early-stage, attention-grabbing power, but the power of video is ten-fold when applied to today’s complex, multi-person buying cycles.
Join Tyler and Nathan as they discuss how sales teams can achieve success in accelerating today’s complex buying cycles through the strategic use of video throughout the funnel.
Key Take-Aways:
- Insight on how to use video to prevent single-threaded deals
- Proven video strategies that Adobe’s outbound team utilizes from prospecting to close
- Best practices on how to shorten sales cycles and increase win rates
- Examples of how to effectively build personal connections across large buying committees
- Followed by a featured product demonstration
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